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Digital Marketing

Here’s How to Handle Disruptive Advertising.

Nothing – stay focused on your customer base.

Let other companies deal with disruptive advertising.

Know Your Buyer’s Journey. 

Who are the winners in this digital ad placement? Not the people who visit the websites for information or a purchase. They hate these **bleep** ads. However, the ad agencies, are raking in the cash.

What we have here is another form of a disruptive marketing model. You know, when ads are placed based on communication channels such as television, social media and email for example, and the advertisers hope to knockdown a few sales.

Here’s how to start building a better buyer’s journey.

Great marketing starts with an analysis of your current customers habits. If your company is like many small businesses today, you probably have a decent customer-centric marketing (CCM) strategy. Customers are at the center of all your marketing activities.

Next, using Google analytics or other data, start mapping a customer journey and building better customer profiles. Remember, close to 20% of your contact list can change yearly.

After all, when using data analytics, the collected and reviewed data will present more ideas on what a customer likes and buys. If you feel your marketing team is lacking in this area, don’t feel alone. You may be lacking the right person. You should have a person who is a problem solver. One who is not afraid to test assumptions.

Try mixing old and new data, examine the balance of the data that you have, it may trigger a few marketing ideas. Even looking at existing customers and past customers behaviors, can add other changes to your customer profiles and segments.

The data collected provides you with a better picture of your buyer’s journey after each marketing program. Further, the data analysis increases the odds of selling sell more products and turning more prospects into customers.

Data analytics not only shows you how customers react to landing pages, email, social media messages, and even direct mail. The analysis may likely tell you more ways to increase personalization accuracy and give you additional ideas for future testing.

What ideas can a disruptive advertising program provide for future marketing activities? Not much.

Additional information for your thought process.

Personalizing direct marketing messages is still not in play in many companies, from the largest to the smallest customer count. This is a great opportunity to get a head start on your competitors. There are many ways to learn about your customers and prospects which can impact your marketing response in the right direction.

“Taking the time to listen to, talk to and understand your customer, can greatly increase your marketing results, customer acquisition and customer retention.”

 

Summary

Let other companies deal with disruptive advertising. Start working with your data with a focus of learning more about your customers. You’ll be way ahead of the companies that decided on using the disruptive advertising model.

Here’s another helpful post for additional ideas. There are many methods available to collect customer information.

Let me know what you think.

Need more Direct Marketing Success?

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Marketing eValuations – Teaching – Consultation. It’s what I do.

 

The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling
aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

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© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash, Stencil or John Deuerling.

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How to Break A Few Rules in Your Direct Marketing Copywriting…

using persuasive or direct response writing to get your copy read.

More than likely, your teachers drilled you on avoiding various “mistakes,” such as ending your sentences with prepositions.

These are valuable lessons. However, in the real world, people tend to respond to writing that is less formal and more like ordinary conversation. Being persuasive often means breaking a few rules such as:

Avoid anything that makes the eye stop.

Weird type or extreme letter spacing creates “fixations” where you don’t want them. This slows reading and interferes with comprehension.

On the other hand, you may want to make people pause for a split second on key words or an 800 number. Italics, underlines, bold, and large type will make the eye stop where you want it to.

Use fragments.

This adds excitement. Urgency. Keeps the pace brisk. Just don’t go overboard with fragments or you’ll risk sounding affected and artsy.

Use standard type and layouts.

That doesn’t sound very creative, but for easy reading you shouldn’t get too creative. In most cases, a simple Roman or serif typeface is best for body copy.

Roman typefaces have features that make them easier to recognize than sans serif or odd typefaces. In other words, the less attention you call to the type, the easier the copy is to read.

Keep sentences short.

A good school essay may benefit from complex sentence structure, but persuasive writing requires short, easy-to-read sentences. As a rule, the average sentence length should be 16 words with 32 words as the approximate upper limit. If you have long sentences, break them into two or more shorter ones

Speaking about short, try one-sentence paragraphs.

They stand out and add drama.

Begin sentences with conjunctions.

Words such as “and,” “also,” “besides,” “furthermore,” “but,” “however,” and “so” are frowned upon in standard written English. “But” they help you break long sentences into shorter ones to make your copy flow smoothly.

Use familiar expressions.

“A sure thing,” “awesome,” and “O.K.” are all familiar and informal. Contractions such as “they’re,” “you’re,” “it’s,” and “here’s” also give your writing a relaxed tone.

Be redundant.

A “free gift” is redundant, but far more powerful than just “gift.” “Call anytime 24-hours a day” says the same thing twice, but that’s okay be-cause you want to emphasize and clarify your meaning.

Let me know what you think.

Need more Direct Marketing Success?

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos: © 106550284

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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How to kick up the marketing and advertising performance for your product or service…

and yes, even now in digital marketing.

It’s what we call the Customer Circle of Success(CCS) that can help you navigate the choppy waters of marketing.

Marketing is very subjective. What works one day on one prospect or customer, may not work with your marketing performance on the very next day.

Do you listen closely to your customers? Frequent communication with them may help your marketing and advertising success.

Here are a few thoughts, budget friendly, to help you get the Customer Circle of Success ball rolling.

  1. What is important in small biz marketing (CCS) is consistency. A logo and brand image is important, so make sure they instantly say something about you and your company marketing team.
  2. Who is a good customer? What makes them a good customer? Build a customer profile to test in the next advertising opportunity. It may not be right the first time, but listen, test, and tweak your profile. If you are new to building customer profiles, test only one or two at a time until you feel comfortable with your built customer profiles.
  3. Relevancy in your marketing messages is critical. A potential customer can’t care less about your business. It’s what your business can do for them. What do you offer that benefits them and their organization? Knowing this makes your messages more relevant to their needs and less of a chance to fall on deaf ears.
  4. One and done makes a good basketball tournament rule, but not a marketing strategy. Use the all-encompassing 80/20 rule. Think that 80% of your target market doesn’t care about your company. Of the 20% who show some compassion, 10% may think about what it can do for them. 10% of that may ask for a price or a proposal for you to bid on.

No matter how you look at the numbers, your takeaway is to remain in touch with the 20% who just may at some moment make a purchase. Look closely at your CCS to see the reason (s) they made a purchase.

That takes us back to consistency. Always stop, look and listen to your customers and prospects. When you take the time to listen, you learn a lot, so make any marketing changes and don’t fear “assumptions.” They can surprise you.

Remember, the more contact with customers and prospects, increases the value of your Customer Circle of Success.

Being there when the need for your product or service is finally realized, is good marketing. It might just be the best circle you can put your arms around.

Let me know what you think.

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos: © Direct Marketing, 54239731_original_mindscanner, Digital Marketing_152811548_Design 36

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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Keeping Your Nose to The Grindstone is Not A Good Idea for a #SmallBiz…

unless your marketing guy wood.

Even if your guy is Pinocchio, keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of your prospecting program.

The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.”

Ten years later, business is tougher than ever. Competition is stiffer. The latest technology is out-of-date tomorrow. Loyal customers are harder than ever to find. And while you’re busy (and not watching), someone you don’t know could be marketing to your clients today.

The solution is for your marketing and sales teams is to take an active, aggressive marketing and prospecting posture today and every day… to utilize and implement a proven combination of prospecting and selling tools… designed to deliver a significant return on your prospecting investment!

The Starting Point.

 It all starts with marketing and sales planning. You need a four-month plan, an eight-month plan and then a twelve-month plan! And at the end of each four- month plan, you update the next four-month plan based on what you have learned in the past four months. It is beyond a doubt the most serious recommendation we tell all our clients.

The fact is, when you follow a plan, you lead by example to your marketing and sales team. I believe leadership is earned. You show your team members, customers and prospects that you believe in and practice the principles of direct marketing…

frequency… reach… quality… precision… consistency… high impact… relationship building… educating… customers… and so on.

And by following and updating your basic 12-month prospecting plan, you can’t help but attract more of the right kind of business and better human resources.

After all, when you’re in front of the right kind of buyers and prospects with this level of frequency, the payoff is that you begin to generate more inquiries… results you can measure… because your entire business community sees you as the “foremost expert on how to use direct marketing.”

 It’s All About Education

First and foremost, it is critical to send the right kind of messages to a qualified and targeted audience –– and in a proper balance of marketing communications in a variety of channels, such as direct mail, email, landing pages and so forth, with much appreciated information, and most importantly, call-to-action offers.

In today’s competitive environment, the proper balance starts with an educational theme… because how you use direct and digital marketing is tricky to reach your target market. Your team must know more about communicating more effectively… gather new information with greater efficiency… and increased results.

In fact, that’s what all the planning time is all about.

Let me know what you think.

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos: © Copyright:under_verse

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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Time Flies When You’re Having Fun…

but, save some time each day to learn something new.

Yes, it is a better idea if you try it out on a “typical” business day.

On August 7 of this year, I completed 33 years, as a small business owner and an entrepreneur. Throughout the years, I have enjoyed learning and sharing my experience with others.

However, if I had to pick one impression that made these 33 years happen, it was my ability to embrace change. Whether change is good or not so good, it always happens in life, personal or business.

Here are a few ideas that will help you to find a better way to see an opportunity in conjunction with the word change.

  1. Halloween is every day. Your customers get treats and offers to help build a stronger relationship.
  2. Prospects are potential customers which require stronger messages to gain their attention.
  3. Thinking creatively will help you to gain trust and obtain more customer information.
  4. Better customer data leads to better relevant communications.
  5. Using a Direct-2-Customer marketing model increases the likelihood of a two-way conversation with more prospects and customers.
  6. Create a great opening line for face-to-face networking and in your direct marketing toolset. This leads to a stronger awareness with your contacts.
  7. Do you follow a customer’s journey? Make sure you trace their path using your data and analytics.
  8. Customer-centric marketing strategies remind you to learn more about your contacts.
  9. Your call-to-actions need to attract your contacts and teach them to say yes.
  10. The copywriting of your direct marketing message can always be better.
  11. Did I say you can never have too much prospect and customer data?
  12. A CRM is not only for the big corporations.
  13. Learn and use analytics every single day.
  14. Send your marketing message’s direct to customer.
  15. Your response rate will hit double-digits.
  16. Increasing customer conversations, such as in customer service, will increase data collecting for additional personalization and more conversions.
  17. Customer Segmentation and Targeting is one of the best ways to use with personalization and data analytics.

I hope you find a nugget or two from my “short” list. Soon, I’ll have my blog posts, email newsletters articles, articles from Direct Marketing Success, Direct Mail Success, and the On-Target newsletter, put to rest in 2008, special reports, and case studies in our own Library of Direct Marketing.

So, if you desire to learn something new every day, and use it in your goal of attracting more customers, the Library of Direct Marketing is being built just for you.

Let me know what you think.

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos: Juggling businessman–© ejkrouse

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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Sometimes it pays not to follow the crowd…

but fortunately for you, it’s your turn to lead.

Here’s how.

Overall, the direct marketing mail business is reporting that the volume of mail pieces is still down. Granted, they may never gain the record volumes of direct marketing mail achieved in the early 2000’s, but smart marketers realize direct mail has advantages which are overlooked by others.

For example, I see this great wisdom – as a sign of better planning and direct mail deployment. The reason for my belief – is a direct marketing strategy used to solve a company’s toughest marketing problems.

The strategy means mailing an optimal amount of mail pieces to reach a company’s toughest prospects who are the best-qualified. In other words, a mailing which includes good, viable, tested, proven, verified, and qualified prospects.

This idea is worth your time in direct marketing planning.

If you are a marketing manager today you are under tremendous pressure to generate results. You may have annual quotas, quarterly goals and an increase in competition.

I hear these challenges all the time from small biz managers and owners. And I say, “you must mail smart.” Eliminate extraneous or questionable prospects from your data base. For example, eliminate people who stopped doing business with you years ago. It means not mailing to customers who generate less profit in a year than you spend to mail to them.

Another shot of reality.

Someone in a Forbes article, said their social media metrics data reminds everyone the social space has a lot of noise. We are living in a disruptive world. Technology is everywhere providing a slew of options and yes, even opportunities.

How much are you willing to pay for unreliability?

Look at the customers in your database. Go to the top of your list and make sure all the customers are in your database. Go to the bottom of your customer list. Determine the future value of the business that’s likely to come from that segment.

Look at your prospect list. Determine how long prospects have been “hanging” around. Are they likely to become a customer within the next year? If not, remove them now and replace them with prospects that better fit your active customer profile.

Direct marketing mail is a great option for you to consider.

Go check out your mailbox or what the mail person drops off at your office daily. Look at an envelope. Today’s mailers know the importance of personalization. As you open a personalized envelope, remember – there’s no competition. Just you and the content. Then consider, almost 40% of promotions received from advertisers, do not interest the consumers.

Summary.

Start to develop a plan for what you will mail, to whom and when. Keep in mind, each individual mailing you do may be smaller than it used to be.

Set priorities. You may have an offer to test. How about another marketing communication channel? Or, dig deeper into your direct marketing and sales analytics.

But in the long haul, you’re reaching more valuable customers and prospects with a greater likelihood for a response.

If you liked this post, here are two other articles you will find helpful.

How to Use and Build the “Other” List…

How to turn your customer list into a dream list…

The articles in each issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 The BEST for your DIRECT MARKETING SUCCESS!!!

Mike Deuerling

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos:

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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How to Get Customer and Prospect Feedback…

and how to use it as a marketing advantage!

For many, feedback is detrimental – a negative, unplanned disturbance. It’s that dreadful, high-pitched squeal from the public-address system that sometime occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.”

In business, there’s another form of feedback. This is the response you obtain from customers and prospects. It’s what tells you how well your company is doing.

Naturally, the very best feedback you can get is a sale – cash in your bank account.

The second-best feedback is to have a customer or prospect  – really talk to you and tell you what they think, good and bad.

In the world of the most preeminent companies, those that invite feedback – and use it to improve – continue to outperform those who don’t.

Not only do these better companies seek honest evaluations about their performances, they put to work what they learn – sharing vital information with sales, marketing, customer service, and the product development department.

These forward-thinking companies that ask more than just, “How are we doing,” are rewarded with information that frequently improves their futures dramatically. Unfortunately, there are so many questionnaires and surveys floating around that responses can be slim. So, get creative, get bold. Or, get on the phone and talk to people one at a time – and listen, listen, listen!

Your canned questions are fine. But use them as thought starters. Let customers talk to you and tell you, in their own words, what they see, hear and feel.

Check within the first 30 days. Then check again in six months. Accumulate as much information as you can. Use all the information you accumulate. It takes the guesswork out of your direct marketing campaigns.

Look at what other companies are doing.

For example, the healthcare industry is buying in to Value-based Care Models. Value-based care models are highly attractive to healthcare providers and executives because they hold the promise of increasing quality and reducing the cost of care. Navigating the transformation to value-based care requires a robust set of data from across the healthcare network.

In order to become a useful tool, data must be transformed into information that can help drive strategic direct marketing programs and financial decisions.

To minimize manual data collection and conserve resources, a #SmallBiz should focus on metrics with readily available data.

In today’s direct and digital marketing, data can be relied upon to capture information needed to drive decisions. The idea of having a good marketing automation tool to capture more data at a reasonably price is a worthwhile investment. Companies are using cloud based marketing automation systems to get more data that drive many companies marketing. Some can give you a free 30-day introduction to the system. When you feel comfortable with a system, there is a monthly or yearly fee available to work within your budget.

Summary

When you summarize feedback in the form of charts, graphs, or simple to understand language, you’ll always know the score. You know if you’re winning or losing – and to what degree.

The basic corollary of direct marketing mail is that every time you use the mail channel, you need to learn something. If you are not learning, you’ll keep repeating the same mistakes. You learn by data. You learn by listening. You learn by reading this blog.

The articles in this issue of Direct Marketing Success are ready to help you acquire new customers, and get your existing customers to buy more. To get your copy today, click here and enter your name, email address and company.

Thanks for reading. Any questions please post them below.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

 

 

The BEST to your DIRECT MARKETING SUCCESS!!!

Mike Deuerling.

aka: MarketingDoc

800.251.3608 / MD@DMCM.net

    

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos: @ ChocoStar

© 2007-2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos,      Solid Stock, Unsplash or John Deuerling.

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If you tried one offer or another,

just maybe it’s time to try “just maybe.”

Yes, try a “Yes / Maybe” offer to boost inquiries.

You’ve probably heard of and even tried the “Yes / No” offer. It’s common on subscription packages and other promotions where prospects are asked to immediately decide between accepting or rejecting a simple offer.

But have you ever heard of the “Yes / Maybe” offer? It works in a similar way, but it’s usually found in lead or inquiry generation efforts.

There are several variations. If “Yes” means accepting your offer, “Maybe” could mean an offer for more information. Or if your “Yes” is an inquiry that requires a certain degree of commitment, such as an in-person consultation, your “Maybe” could be a softer version of the inquiry offer with less commitment.

One of the simplest and most effective variations on this unique offer is where “Yes” and “Maybe” are worded differently, but result in the same action on your part. For example:

Yes. I want to beautify my home with the EZ Deck system. Please send my FREE EZ Deck Planner and Information Guide which will help me design a professional looking deck in about 30 minutes.

Maybe. I’m not sure if EZ Deck is for me. Please send additional FREE information, especially if you have a side-by-side comparison of the leading deck systems so I can decide which is best for my home.

Both choices result in the same information being sent to the prospect. However, by stating the offer in this way, you can automatically qualify your inquires. Those who opt for “Yes” are probably more interested than those who opt for “Maybe.”

This offer also allows you to use smart design techniques that are proven to raise response in many cases. These include a submission form with check boxes for each option, dual reply methods, or equipping a landing page, cleverly designed with a video to see an aspect of the program in action for a better presentation. These are all ways to increase involvement with your direct marketing using mail and email to help people focus on your offer. Don’t forget to look at social media. It was made to help you reach more people.

This can work for both consumer messages and for business-to-business programs. The only difference is that you should consider the tone of your mailing and apply the appropriate variation. For some lists, something may work. For others, a simple check box may be a better approach. If you have a good understanding of your customer needs, you’re in a great position.

Whatever variation you choose, remember to follow up promptly for each inquiry you receive. People often request information as an impulse, so you want to strike while the iron is hot. If you wait too long, your prospects may not even remember asking for the information.

To keep your momentum going, always fulfill inquiries within one to two days. The faster you can get requested information into the hands of prospects, the greater your odds of converting inquiries into sales.

Summary.

Always record options you offered a prospect or a customer. The more data you can extract from a prospect and customer puts your marketing and advertising in the driver’s seat.

And that’s not a maybe, it’s a YES!

Thanks for reading. Any questions please post them below.

Still not sure?

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Teaching and Coaching – It’s what I do.

Want to learn more about direct2customer marketing and how it can add customers to your QuickBooks?

 

 

Searching for growth? Do you find yourself going in circles? Then quick rowing! There are over 325 posts on #SmallBiz marketing. All educational and informative. See for your self.

Check out are marketing evaluation program specifically designed for a small business.

It’s like having another oar! Better yet, more profit!!!

We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information.  Check it out today!

The BEST to your DIRECT MARKETING SUCCESS!!!

Mike Deuerling. aka: MarketingDoc

 

Don’t procrastinate, eValuate.

At times, some of the smallest changes in your small biz marketing, have the greatest impact.

 

 

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

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Young criminal sitting© everett225

Thanks for reading. Any questions please post them below.

© 2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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The Road Less Traveled Is A Bonanza For Your Small Biz…

With fewer turns and the result in sight.

Too many decisions. More people in digital marketing realize if a response to a recent advertisement does not meet expectations, cut it, and move on to the next one.

In my world, digital and direct marketing is driven by data. If the data is not analyzed and tested, is the advertiser going to make the same mistake over and over, but hoping for different results? How long will it take before reality sets in, and changes must be made to advertising and marketing?

How did we get here?

Big business, including retail, have enough marketing problems of their own. For example, a day doesn’t go by without us receiving a catalog and other advertisement delivered to our office. I only remember the advertisements that closely meet my needs. Seriously?

When I have the time to check my email, I might see a few products or services I use, but most of the emails go into the trash. Watching network television shows or listening to a radio station? One-third of the time for a one-hour TV show, primetime, are for commercials. A similar advertising schedule is found on your radio dial.

You can’t escape. They know enough about you to make them dangerous.

What about a Small Biz?

A SmallBiz has a variety of direct marketing strategies at their disposal to keep customers buying and away from your competition. For example, the latest in marketing automation, opens the door for a SmallBiz to connect with prospects and use customer data for better marketing advertisements. Look at the Direct2Customer project of ours and you’ll get my drift.

The customers and prospects of a small biz expect better marketing and advertising. So, if your SmallBiz marketing and advertising is acting like BIG business, it can be costly and eventually lead to failure.

Revitalize your Small Biz marketing and advertising.

I assume people in business know a thing or two about Henry Ford. He built cars one way- all black. By comparison, it seems like our world today, revolves around one choice after the next after the next. Often, it contains too many choices.

When it comes to direct or digital marketing solicitations, too many choices will sometime work against them.

For example, many direct and digital marketers will include any number of order options. While every response door seems to be important, too many choices may thrust prospects and customers into pondering over and procrastinating about how they want to order, instead of just acting now.

So, it would be nice if all our sales transactions as simple and straightforward as Mr. Ford’s. No colors, sizes or alternate methods of payment to choose, just black.

Unfortunately, life today is not that simple. Consumers demand options and alternatives in today’s marketplace. A simple question of choice can move the prospect away from a “yes” or “no” response to a “this” or “that.” This is not a new strategy, but it works.

Summary.

Sure, prospects and customers like options, and you want to give them enough to choose from. Give it to them in a way that is easy to follow and makes it easy for them to respond without bogging them down.

Always record options you offered a prospect or a customer. The more data you can extract from a prospect and customer puts your marketing and advertising in the driver’s seat.

Thanks for reading. Any questions please post them below.

Still not sure?

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Teaching and Coaching – It’s what I do.

Want to learn more about direct2customer marketing and how it can add customers to your QuickBooks?

 

 

Searching for growth? Do you find yourself going in circles? Then quick rowing! There are over 325 posts on #SmallBiz marketing. All educational and informative. See for your self.

Check out are marketing evaluation program specifically designed for a small business.

It’s like having another oar! Better yet, more profit!!!

We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information.  Check it out today!

The BEST to your DIRECT MARKETING SUCCESS!!!

Mike Deuerling. aka: MarketingDoc

 

Don’t procrastinate, eValuate.

At times, some of the smallest changes in your small biz marketing, have the greatest impact.

 

 

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Henry Ford Working together–© yurizap and Out of the box thinking, being different, risk taker- vector grap–© smarnad

Thanks for reading. Any questions please post them below.

© 2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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How to motivate your customers into action…

i.e., spend money and even learn more about them!

The purpose of direct marketing copywriting is to move people toward an action. The more you address the specific human elements that motivate your audience, the greater your chances to move them to action – to make a call, send an email or buy.

So, what moves people? People cannot resist a bargain. People seek pleasure and satisfaction. People like exclusivity. People are looking for proven results. And some are even moved by greed.

People seek to improve themselves.

They want to save time. People seek security and safety. People seek power, stature, and fame, flattery from others and inside information. They are often envious, revengeful and proud.

People want to make money, save money, save time, stay healthy, become more knowledgeable, increase their status, and boost their prestige.

What motivates your customers on a regular basis?

Even if you don’t categorize or profile your customers, I’m sure you know how some customers will respond, and what is their trigger. This is a never-ending list as we all try to understand the human mind and how it relates to purchasing our products and services. Once you start categorizing, you’ll begin to see a broader array of ideas on why your customers buy.

You need not attempt to solve the human condition in every direct marketing piece you write. What you need to do is:

  1. to think carefully about what you are selling,

  2. to whom, and

  3. how best to make them want to act?

Learn the rule of three’s.

These are the three most important questions you should ask your customers. The first question can provide a lot of answers, but limit the answers to three. You’ll also find answers in your accounting materials, shipping receipts and social media. Let’s call this the rule of three’s.

Secondly, build customer profiles in a simple male or female, geography, and age. Ask everybody in your company who deals with customers to check social media such as LinkedIn or Facebook. Additionally, you may find a thing or two studying shipping receipts.

Finally, start examining your direct marketing copy. What type of attraction did you use in the design of your message and make the reader pause? Did everyone get the same offer? Check the analytics to see if there is a measurement.

If you have data results from previous programs or campaigns, compare results. In fact, don’t go beyond the rule of three’s until you feel enough data was collected and analyzed.

It’s a complicated activity and, at the same time, it is easy. Your direct marketing must lead people to consider worthy opportunities to improve their personal situations.

It becomes much easier when you take the time to keep learning more about your customers and provide products and services that exceed their expectations.

Some of those expectations may even be in the preceding paragraphs.

Summary

Another good idea is to send a very short questionnaire to your customers monthly. If there are too many customers start looking at creating a group of customers and divide your customers in groups you can handle. Keep in mind you need customer information.

Thanks for reading. Any questions please post them below.

###

Here’s a FREE ONE HOUR OFFER of an MCG-eVal. Visit our Web Site, enter your name and email address and in the message box, tell me why you want a FREE ONE HOUR MCG-eVal.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

Want to learn more about direct2customer marketing and how it can add customers to your QuickBooks?

 

 

Searching for growth? Do you find yourself going in circles? Then quick rowing!

Check out are marketing evaluation program specifically designed for a small business.

It’s like having another oar! Better yet, more profit!!!

We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information.  Check it out today!

The BEST to your DIRECT MARKETING SUCCESS!!!

Mike Deuerling. aka: MarketingDoc

 

Don’t procrastinate, eValuate.

At times, some of the smallest changes in your small biz marketing, have the greatest impact.

 

 

Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos, Visual attraction, by Stone tablets web banners @ nucleartrash

© 2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.

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